Privacy policy

Your Privacy, Respectfully Protected

WYRD operates this store and website (the “Services”), powered by Shopify, to bring you a curated shopping experience. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use the Services.

Last updated: November 5, 2025

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Agreement Personal Information We Collect Personal Information Sources How We Use Your Information How We Disclose Information Relationship with Shopify Third-Party Websites & Links Children’s Data Security & Retention Your Rights & Choices Complaints International Transfers Changes to this Policy Contact

Agreement

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you or another person. It does not include anonymized or de-identified information. Depending on how you interact with the Services, where you live, and as allowed by law, we may collect or process the following categories (including inferences drawn from them):

Contact details — name, address, billing/shipping address, phone, email.
Financial information — payment card details, account numbers, transaction and payment confirmations.
Account information — username, password, security questions, preferences, settings.
Transaction information — items viewed, cart/wishlist activity, purchases, returns, exchanges, cancellations, past orders.
Communications — content you share when contacting support or otherwise communicating with us.
Device information — device, browser, network, IP address, unique identifiers.
Usage information — interactions with and navigation of the Services (how and when you use them).

Personal Information Sources

Directly from you — account creation, site use, communications, or when you otherwise provide information.
Automatically — via your device and cookies or similar technologies when you use the Services.
Service providers — vendors we engage who collect or process information for us.
Partners/third parties — such as marketing or analytics partners, per applicable law.

How We Use Your Personal Information

Provide, Tailor & Improve the Services

We use your information to perform our contract with you: process payments, fulfill orders, remember preferences, send account notices, process returns/exchanges, manage your account, arrange shipping and pickups, enable reviews, and personalize your experience (including product recommendations).

Marketing & Advertising

We may send promotions by email/SMS/post and show ads on our Services or other sites, including based on your activity (e.g., items you viewed or added to cart).

Security & Fraud Prevention

We use information to authenticate accounts, keep payments and shopping secure, detect/investigate illegal or malicious activity, protect public safety, and secure the Services. Keep your credentials safe and do not share them.

Communicating with You

We provide support, respond to you, and maintain our relationship with you.

Legal Reasons

We may use information to comply with law, respond to lawful requests, participate in legal proceedings, and enforce terms and policies.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes subject to this Policy, including:

Shopify & service providers — IT, payments, analytics, support, cloud storage, fulfillment/shipping.
Business & marketing partners — to provide marketing/ads, including personalized advertising. Partners use your data per their notices. Depending on your location, you may have the right to direct us not to share information for targeted ads.
At your direction/with consent — e.g., shipping providers, social logins or widgets.
Affiliates/corporate group.
Business transactions & legal — mergers, bankruptcy, legal obligations/requests, enforcement, and protection of rights.

Relationship with Shopify

The Services are hosted by Shopify. Information you submit may be processed by Shopify and third parties in countries other than where you reside to provide and improve the Services. We may also use Shopify enhanced features that rely on data from your interactions with our store, other merchants, and Shopify. In those cases, Shopify is responsible for processing and for responding to requests to exercise rights over that processing.

Learn more: Shopify Consumer Privacy Policy • Exercise rights with Shopify: Shopify Privacy Portal

Third-Party Websites & Links

Our Services may link to third-party platforms. Review their privacy/security policies and terms. We are not responsible for their content, accuracy, or practices. Information shared on public or semi-public venues (including social networks) may be viewable by other users without limitation.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. As of the effective date, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.

Security & Retention

No security measures are perfect, and transmissions may not be secure in transit. Avoid sending sensitive information via unsecure channels. Retention depends on factors like maintaining your account, providing Services, legal compliance, dispute resolution, and enforcement of policies.

Your Rights & Choices

Access / Know — request access to personal information we hold about you.
Delete — request deletion of personal information we maintain, subject to legal exceptions.
Correct — request correction of inaccurate personal information.
Portability — receive a copy and request transfer to a third party in certain cases.
Manage communications — opt out of promotional emails via the unsubscribe link (we may still send service emails).

You can exercise these rights where indicated on the Services or by contacting us (see Contact). We may verify your identity before processing requests and may require proof from an authorized agent. We will not discriminate against you for exercising your rights.

For Shopify’s processing and related rights, see https://privacy.shopify.com/en.

Complaints

If you have concerns about how we process your personal information, contact us first (see Contact). Depending on your location, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside your country. Where data is transferred out of the EEA or UK, we rely on recognized mechanisms such as the European Commission’s Standard Contractual Clauses or UK equivalents, unless the destination country has an adequacy decision.

Changes to This Privacy Policy

We may update this Policy to reflect changes to our practices or for legal, regulatory, or operational reasons. We will post updates here, revise the “Last updated” date, and provide additional notice as required by law.